Labubu is a designer collectible toy character created by Hong Kong artist Kasing Lung, and it’s distributed by Chinese art toy giant Pop Mart. Initially featured in Lung’s illustrated book series The Monsters in 2015, Labubu transitioned into the world of collectible vinyl figures and plush toys starting in 2019.
Labubu’s appearance is unique—wide, expressive eyes, pointy ears, wild hair, and a toothy grin full of tiny fangs. It straddles the line between adorable and eerie, making it appealing to both toy collectors and fans of pop culture. Pop Mart produces Labubu toys in themed “blind box” series such as Exciting Macaron, Big Into Energy, and Fall in Wild, where buyers don’t know which version of the toy they’re getting until they open the box.
Why Is Labubu Trending in the US?
1. Celebrity Influence
Labubu became a viral sensation in the United States after being featured by major global celebrities. Blackpink’s Lisa posted about Labubu in 2024, quickly gaining traction among K-pop fans worldwide. Soon, American stars such as Rihanna, Kim Kardashian, and Simone Biles were spotted with Labubu figures, increasing curiosity and demand.
2. The Blind Box Craze
Labubu toys are mostly sold in blind boxes—a collectible format where the exact design inside the box is a mystery. This style of selling taps into the thrill of surprise, making it popular among both kids and adult collectors. Some editions include ultra-rare “secret” figures, adding to their collectible appeal.
3. Pop Culture Meets Fashion
Labubu has moved beyond the toy shelf and into lifestyle and fashion. In cities like Los Angeles and New York, fans are styling their bags with Labubu keychains or treating the plush versions like accessories. Limited edition collaborations and themed series have turned Labubu into a style statement for fans of high-end street culture.
4. Booming Resale Market
Thanks to its rarity and growing fan base, Labubu figures now have a booming resale market. While a basic blind box figure might retail for around $12 to $25, rarer versions can resell for several hundred dollars. In some cases, limited or large-scale editions have sold for several thousand dollars in collector auctions and on specialty platforms.
How Much Does a Labubu Doll Cost in the US?
Labubu dolls come in a variety of formats and prices. Here’s a breakdown of what collectors can expect:
| Type | Price Range (USD) | Description |
|---|---|---|
| Standard Blind Box | $12 – $25 | Entry-level vinyl figures from Pop Mart |
| Mid-Tier Collectibles | $30 – $75 | Popular or themed collections |
| Rare or Secret Editions | $100 – $300+ | Limited availability, highly collectible |
| Exclusive Collaborations | $200 – $800 | Limited series, including brand tie-ins |
| Oversized or Premium Pieces | $1,000 – $3,000+ | Large-scale, collector’s editions |
| Artist-Signed or Auctioned | $10,000 – $30,000+ | Extremely rare, customized, or life-sized |
Prices depend heavily on availability, condition, and whether the toy is part of a rare release.
Where to Buy Labubu in the United States
In the U.S., Labubu toys are available through:
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Pop Mart retail locations (in cities like New York and Los Angeles)
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Online platforms (such as StockX, eBay, and specialty toy retailers)
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Pop culture and designer toy conventions
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Authorized collectible stores and boutique toy shops
It’s important to verify authenticity, especially when buying high-value or limited-edition Labubu dolls on secondary marketplaces.
Labubu has become more than just a collectible toy—it’s a pop culture phenomenon. With its quirky design, celebrity backing, fashionable presence, and the thrill of mystery from blind-box packaging, Labubu is appealing to everyone from toy collectors to fashion-forward teens.
As the designer toy scene continues to grow in the U.S., Labubu is proving to be one of the most beloved and buzzworthy characters of the moment. Whether you’re looking to buy your first blind box or invest in a rare edition, Labubu offers a collectible experience that’s both playful and premium.